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Here are 5 URL Shorteners that I actively use: Bitly: This website allows you to create an unlimited amount of bitlinks, which come with analytics and tracking. Check out Mozilla’s Developer Network documentation on textContent to understand some of the differences. Public API tny.im has a public API that allows developers to integrate this service with their websites and applications.
Use short links with Bluetooth Low Energy (BLE) Beacons for asset tracking and proximity marketing. If you're comfortable with Web hosting and setting up simple PHP and mySQL applications, there are several free scripts you can use to set up a URL shortener on your own server, giving you much more control. Leave Query String: Includes URL parameters when evaluating matches with internal and external filters. Manage smarter with reports and data at your fingertips. An example Turn this URL: X0DER&pf_rd_s=center-10&pf_rd_r=11EYKTN682A79T370AM3&pf_rd_t=201&pf_rd_p=1270985982&pf_rd_i=B002Y27P3M into this TinyURL: Which one would you rather cut and paste into your browser? In this example we have used Twitter. utm_medium parameter is used to describe what kind of medium we have used, in this example we have used a Tweet. utm_campaign parameter to define a campaign name, slogan, promo code, etc. utm_term parameter is used to identify paid search keywords. utm_content You could be using a variety of content types in a campaign, this element allows you to differentiate among them.
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In this case, this is what I used: Category: Email Link Click – I manually named this, so it’s easy for me to see that this category includes any link on an email address. We will show you how you can enable automatic tracking of all outbound links in Google Analytics with WordPress. You can also determine if the links coming to your PDF are negative links coming from a website you don’t want to be affiliated with.
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Real time link editing means a quick edit is all it takes to instantly shift customers to a new landing page. Instead, think of source as a label identifying where the email came from or the kind of email it is. There are security implications, and obsolete short URLs remain in existence and may be circulated long after they cease to point to a relevant or even extant destination.
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The reason for this is because cookies cannot be set cross-domain, and pageviews, interest data and campaign-specific purchase attribution would not function. Techniques[edit] In URL shortening, every long URL is associated with a unique key, which is the part after its top-level domain name.
This website has been known to distribute spyware." TinyURL countered this problem by offering an option to view a link's destination before using a shortened URL. A summary of this traffic is found in your Google Analytics reporting under Traffic Sources.
Example for event tracking using the newer API: Previous Next
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