Twitter users are used to using URL shortener to share links of news, blogs and so on since they only have space of 140 characters to share something. There are two techniques that we are going to discover today in this video: Outbound Link Tracking with UTM Parameters Inbound LInk Tracking with Google Analytics Event Tracking Depending on what kind of Link you want to track theses are the methods that will let you accomplish Link Tracking. 🔗 Links mentioned in the video: UTM Tool: Manual Event Tracking: ... 🎓 More from Measureschool 🆓 Correct Google Analytics Setup Course: ... 🆓 GTM Resource Guide: 🆓 GTM Beginner course: Courses: 📚 Recommended Measure Books: ... 📷 Gear we used to produce this video: ...This tactic was actually shown to me by Jeremiah Smith (my brother) over at SimpleTiger. Our link service measures information such as how many times a link has been clicked, which is an important quality signal in determining how relevant and interesting each Tweet is when compared to similar Tweets.
This has been risky in the past because errors can result whenever users manually enter links. GET THE FREE EMAIL COURSE Straight to your inbox Get the best email and digital marketing content delivered. See how that one event isn’t named correctly, so it shows as undefined? The service includes all the custom bit.ly features plus real-time information about the page you are “shrinking.” You can also track clicks to the page and how many times that page was shared and by how many people.
You’ll want to choose one that uses a 301 redirect for certain. Actions Shorten a long URL The Google URL Shortener API allows you to shorten URLs just as you would on goo.gl. If you send announcement emails outside the normal flow of newsletters or ads, this might be labeled "announcement". I’ll use jQuery 1.x for this example since most sites use it but you can substitute a lightweight option such as min.js, Zepto.js, Minified.js or your own event handling functions. Unless you want to track URLs, you have no need to run to an outside website in order to make your URLs smaller, Twitter only counts links for a certain number of characters now. This is a nice extra feature if branding is important to you or if you want to make your link easier to memorize.
But if all the links to you use a shorter version, that sort of defeats the point! Every web page or resource is specified by a unique URL, which means the internet consists of billions of URLs.
Twitter.com: The truth is that the best URL shortener for Twitter is the one that’s built into Twitter. It’s a free platform for scheduling and managing Tweets, like Tweetdeck. To use custom campaigns, you add UTM parameters to your URL which are then recorded in your custom analytics report. You can also put it in your bookmarks instead of the links toolbar. Undo Undo Shorten URL‏ @ShortenURL 12 Jun 2011 More Statistics for Sunday, June 12, 2011 Thanks. A uniform resource locator (URL) is registered with a server. You need to be signed in to your bit.ly account before you can enter tracking data for the link. In this case, no further subtrackers will be created for that group, and you will be notified immediately. This is a great solution if your landing page is an actual URL your contacts will be visiting. Click Macro Redirect You can specify a custom click macro by first enabling the offer tracking setting, and then passing in a URL using the following parameter: redirect For this parameter, you can include either the {redirect} or {eredirect} macro to track your clicks in another tracking system. Don't use your company name: URL shorteners can also be formed from product names, words common to your industry, slogans or even slang. There are other methods of redirecting, but a 301 is the best choice if you are concerned about SEO. Undo Undo Shorten links !‏ @sqrl_in 7 Apr 2010 More Create shorter links in twitter with Thanks. Take time to go through the settings for the plugins as there may be some auto tweets you will want to switch off.