If you have used either the UTM tracker or outbound link tracking in the past, then let us know of your experience. Then you should get rid of the sidebar ad and focus on the other two placements. Although disguising of the underlying address may be desired for legitimate business or personal reasons, it is open to abuse.
The key to protecting your SEO, then, is to choose a link shortening service that uses a 301 redirect. Bag.gy is a standard link shortener, too, with password protected link options if you want them.
The trickiest part of tagging links in an email is coming up with a consistent naming convention for each variable. Placeholders will vary from partner to partner, but are usually phrases delineated with brackets, such as {publisher_id} or [creative_name].
From Google Event Tracking Guide Event Tracking is a method available in the ga.js tracking code that you can use to record user interaction with website elements, such as a Flash-driven menu system. However, standard analytics tools only do a great job in describing activities within the website without dealing too much with your links outside your website. I once went bonkers when I couldn’t get a link click tag to work… and it all came down to a lowercase typo. Linda Vecvagare, Digital Marketing Manager (2016-present) Answered 31w ago I use Google Analytics, and I have used Bitly but recently switched to Capsulink because it offered better price deal for the most important features. There are no real extra features or services, so this is good choice if you just want to get the job done as fast and as smoothly as possible without all the extra fluff like signing in and CAPTCHAs and other stuff.
When you publish a longer URL, people can see what main website they are being directed to and feel comfortable with following the link. Yourls is a way to homebrew your own shortened links so that you don’t have to rely on that middleman. Twitter may be over capacity or experiencing a momentary hiccup. The downside of this approach, however, is that if a user visits your shortened domain without a directory path on the end, they will be directed to a Bitly branded page. Get everything hooked up Some services, such as Bitly, let anyone create a vanity URL shortener. Link Tracking Limitations The distributed link tracking services are available only on the NTFS file system, and are only available for link sources on NTFS 3. If you do nothing but add the tracking script to your pages, you’ll be faced with an endless stream of data and reports about user activity on your site. To use custom campaigns, you add UTM parameters to your URL which are then recorded in your custom analytics report.