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If you're comfortable with Web hosting and setting up simple PHP and mySQL applications, there are several free scripts you can use to set up a URL shortener on your own server, giving you much more control. Improper link formatting and other issues can cause problems with click tracking. A total of five parameters are automatically appended when you enable Google Analytics: utm_campaign: will automatically be the name of the campaign as it appears in Sailthru. utm_medium: will automatically be “email”. utm_source: will automatically be “Sailthru”. utm_term: will automatically be the name of the sending list as it appears in Sailthru. utm_content: if you are sending an AB Split or AB Winner or Auto Winner Campaign, this utm parameter will be added to your links.
Professional marketers never sent traffic directly to their website or landing page. What’s really great is you don’t have to add any of your own custom javascript. While this solution might not compete with the extremely short URLs that link shortening services can provide (and without the equivalent analytics packages), it would avoid the link shortening middleman and let your user know at a glance where your link will take them. — Is link shortening for you? Here’s Tom Scott to explain why YouTube will probably never run out of IDs.
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Add Tracking to Your Regular Email Campaign To add Google Analytics tracking to a regular email campaign in MailChimp, follow these steps. Create a new regular email campaign. Then there will be links to take the viewer back to the main page. Determines unique and non-unique click distribution. Enter data in the required fields and click 'Track Now.' This utility will display the URL, and if it is indexed by search engines and its PR value. Once you've done so, you'll be able to use the payout parameter: Warning: This setting can be prone to abuse and should only be used for internal campaigns. These special error resistant links also work great in spoken form (Siri changes links to all upper case).
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You can also get a visual glimpse of your engagement for a different perspective. With that said, if you do need to track your URLs, or you want alternative ways to post there are plenty of ways to do it: Bit.ly: Probably the most popular URL shortener for Twitter because it was one of the first to let you track your tiny URLs. We can use event tracking to record outbound links but there are a number hurdles to overcome: the event must be recorded on all browsers and not impede navigation we should not need to manually identify or attach separate handlers to every outbound link, and we must ensure the event is recorded before the outbound page starts to load.
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Google then provides information you'll need later, such as a client ID and a client secret. TinyURL tries to disable spam-related links from redirecting.[30] ZoneAlarm, however, has warned its users: "TinyURL may be unsafe. In this article we’ll discover how to add outbound link tracking. You can try out Confident Customer’s customer-rating widget on your ticket sales website. Perhaps, you can try improving your ad and then do A/B testing. More » Goo.gl Here’s Google’s very own URL shortener, which is a popular choice that’s useful for just getting the job done as quickly as possible.
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