The shortcuts are intended to be permanent and cannot be changed once they are created. Often regular unshortened links may be aesthetically unpleasing. We have already discussed how Google treats websites with spam links. Its popularity influenced the creation of at least 100 similar websites,[9] although most are simply domain alternatives.
By doing this, they can centralize all their landing pages in one tracking application, and make changes instantly without having to go back to the websites or pages. There are security implications, and obsolete short URLs remain in existence and may be circulated long after they cease to point to a relevant or even extant destination. Personally, I use Hootsuite for all of my Twitter’ing so I don’t have the need to go out and shorten it separately. We can detect whether a link will open a page on a domain which is different to ours.
See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).