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Add retargeting pixels in short links to track interest in specific products and maximize advertisement ROI. Please note: anyone with a t.co shortened link will be able to navigate to the destination URL. Let's say that you have a website with the homepage that is at: Entering that URL into TinyURL will create a URL like With this you can then redirect someone to anywhere within your site by appending a slash and the pages filename to it.
Link Tracking when Forcing HTTPS with HSTS If your company is considering implementing HTTP Strict Transport Security (HSTS) for your site to ensure visitors may only connect using the more-secure HTTPS, there can be implications for your users’ experience with Sailthru-tracked links if you enable HSTS for all subdomains via the optional includeSubDomains directive. Therefore among the other tasks that you perform on your website, use this handy link tracker also. We want tracking to work everywhere so I recommend using a library with robust cross-browser event handling. It’s very simple interface will allow you create custom URLs so that it’s not just a random mix of letters and numbers if you want. bit.ly/0a0b0c0 TinyURL: Another one of the first, if not the first URL shorteners for Twitter. Twitter will use this to make your timeline better. The Google Analytics campaign title combines the MailChimp campaign title with the date to make it easy to search for in your Analytics dashboard. Set Different Titles for Emails in a Series All emails in an automation series will have the same title in your Google Analytics account unless you set a separate title for each.
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A total of five parameters are automatically appended when you enable Google Analytics: utm_campaign: will automatically be the name of the campaign as it appears in Sailthru. utm_medium: will automatically be “email”. utm_source: will automatically be “Sailthru”. utm_term: will automatically be the name of the sending list as it appears in Sailthru. utm_content: if you are sending an AB Split or AB Winner or Auto Winner Campaign, this utm parameter will be added to your links. Example: South Park Studios uses cart.mn to recreate, in a shortened form, the name of one of its most well known characters. Click rate Percentage of total recipients who clicked any tracked link in the campaign. They both built with the same engine so there is no difference between them in terms of features an capabilities. To add affiliate sub IDs, check the Add Sub ID box. Many sites that accept user-submitted content block links, however, to certain domains in order to cut down on spam, and for this reason, known URL redirection services are often themselves added to spam blacklists.
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I like Bitly because it has a pretty interface and a login for all of the links you create. When you or Sailthru includes a link in your email to example.com/item/123, your email recipients will instead receive a link URL beginning with link.example.com and ending in a tracking code.
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Some URL shortening services support the forwarding of mailto URLs, as an alternative to address munging, to avoid unwanted harvest by web crawlers or bots. Sign In to Google Tag Manager Create a Account Name the Container for your site Accept the Terms & Conditions Copy & Paste the GTM code block at the start of the
tag on your site Setup the Link Tracker Add a tag to capture all the link clicks Create a macro to save the anchor text Add a tag to fire off the Google Analytics Event Add a rule to capture only the clicks on external links Save a version and publish 1. While this solution might not compete with the extremely short URLs that link shortening services can provide (and without the equivalent analytics packages), it would avoid the link shortening middleman and let your user know at a glance where your link will take them. — Is link shortening for you? We’ll want to know: Where users are going How often they’re clicking What pages they’re clicking from The anchor text they’re clicking on From the data we can take action by: Pruning unclicked links Create new content in the vein of the highly clicked links Update the current article to provide additional clarity Using GTM for Event Tracking While you can use jQuery to track the click events, we’ll be using Google Tag Manager because the auto-event tracking feature makes it a fairly simple implementation and future tweaks won’t require engineering cycles or production pushes. If you use a third-party for some of your emails, you might use that third-party's name. STEP 3: Simple Tag Testing After you’ve saved your new tag, go ahead and select Preview, and then Debug: Then, open up your website to a page you’d like to test. You can safely preview a short link by adding ~ or = to the end of the URL, for instance: Bookmarklets Shorten and share any page at the click of a bookmark, without installing extensions or apps. A real-time dashboard with traffic analytics and referrer data shows how many people shared and clicked your links. bit.ly is a free service. In contrast, MailChimp doesn't include taxes with purchase amounts in email campaign reports, and continues tracking indefinitely, on a per-contact basis. Twitter will use this to make your timeline better. It’s also popular so a lot of people recognize that a Bitly link is a shortened link and don’t automatically think it’s spam. Your brand, your name–it’s carried across into the very links that you are sharing. This helps let people know they aren’t spam. As long as your custom domain relates to your brand and you use it consistently, people will know that the links you are sharing have been vetted by you. Libya, for instance, exercised its control over the .ly domain in October 2010 to shut down vb.ly for violating Libyan pornography laws. In April 2009, TinyURL was reported to be blocked in Saudi Arabia.[27] Yahoo!Previous Next
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