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You can set your own custom expiration dates with any premium account. By tracking links, you can greatly improve your website by getting rid of items that don’t work and optimizing the ones that do.
If you set up tracking this way, you won't be able to see the Google Analytics statistics in MailChimp. Did you set a link to a file instead of a page on your website? See time spent on attachments Find out exactly how long email recipients are spending on your presentation slides and any other PDF or PPT file you send. To use custom campaigns, you add UTM parameters to your URL which are then recorded in your custom analytics report. A few well-known websites have set up their own URL shortening services for their own use – for example, Twitter with t.co, and Google with goo.gl. Not all redirection is treated equally; the redirection instruction sent to a browser can contain in its header the HTTP status 301 (permanent redirect), 302, or 307 (temporary redirect).
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Build trust & increase click rate: people tend to click on the links that they trust rather than unknown URLs (ie. bit.ly/buSzh might be a spam link). If you are using WordPress, you can take advantage of the default permalink structure to shorten URLs.
More meaningful: readers at least know the link goes to your site. How Click Tracking Works When you enable click tracking in a campaign, MailChimp adds tracking information to each click-through URL.
Complete control over which campaigns our clients can see in their accounts. Example for event tracking using the newer API:
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