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Add them with a slash before the URL in your address bar, and you're good to go. Therefore, if a link source is moved to a FAT file system volume the tracking information is lost. Tag each link in an email with a different ad content so that you can see which links get clicked on the most, and how traffic from each link compares once the visitors are on the site. You can safely preview a short link by adding ~ or = to the end of the URL, for instance: Bookmarklets Shorten and share any page at the click of a bookmark, without installing extensions or apps.

Add Campaign name and any other parameter (optional): Add the name of the campaign to differentiate between the different creatives you are running with that specific owned media source. Social media dashboard and notifications to gauge the impact of my social media marketing; alerts me to sudden changes in discussion volume and helps identify brand publicity issues. More » Mcaf.ee McAfee is a leading computer and web security company that provides antivirus, encryption, firewall, email security and much more to its customers. On the Setup step, provide a title for the email in the Google Analytics title for email field.

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Some shortening services, such as goo.gl, tinyurl.com, and bit.ly can generate URLs that are human-readable, although the resulting strings are longer than those generated by a length-optimized service. By tracking links, you can greatly improve your website by getting rid of items that don’t work and optimizing the ones that do. When setting up a new campaign or setting up a new traffic source, think about questions like: How is this source structured? For example, the URL "" can be shortened to "", and the URL "" can be shortened to "".

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Alternatively, if uppercase and lowercase letters are differentiated, then each character can represent a single digit within a number of base 62 (26 + 26 + 10). People have learned that shortened links can lead to any random spam page on the web. You are also able to use the same tools such as bookmarklets and third-party apps using their API with your custom domain name. Don't use your company name: URL shorteners can also be formed from product names, words common to your industry, slogans or even slang. Your web hosting service provider will have a firewall to protect sites from virus and malware.

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The best analytics URL Shorteners and Analytics: Which Ones Deliver Results? We recommend choosing only one type of Google Analytics tracking. By tracking links, you can greatly improve your website by getting rid of items that don’t work and optimizing the ones that do. Is there more than one type of Google Analytics tracking on your links?  If you combine MailChimp's Google Analytics tracking with custom UTM tracking, this could skew results in reports. You could create a complex UTM code structure for a link but then shorten it via Bitly and use the link on a piece of direct mail.


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