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A total of five parameters are automatically appended when you enable Google Analytics: utm_campaign: will automatically be the name of the campaign as it appears in Sailthru. utm_medium: will automatically be “email”. utm_source: will automatically be “Sailthru”. utm_term: will automatically be the name of the sending list as it appears in Sailthru. utm_content: if you are sending an AB Split or AB Winner or Auto Winner Campaign, this utm parameter will be added to your links. That would help you determine whether the announcement emails are worthwhile or perhaps whether the regular emails need to be reformatted. That fact makes it easy to use only, in online profiles and anywhere else that you want to put a link and track it. The following example code is generated for a page that is associated with a framework that has enabled external link tracking with the following configuration: External filter is 'google.com' Internal filter is the default value of 'javascript:,'+window.location.hostname Query strings are not included when evaluating the link target against filters. s.trackExternalLinks= false; s.linkExternalFilters= 'google.com'; s.linkInternalFilters= 'javascript:,'+window.location.hostname; s.linkLeaveQueryString= false; Use the following procedure to configure external link tracking for a SiteCatalyst framework: Open the Adobe Analytics framework and expand the Link Tracking Configuration section. Now, it’s easy to set up tracking for almost any type of link click, without a dev needing to add custom code. (Caveat: in certain cases, you may need some additional dev help, but this post focuses on the simplest types of implementations.) STEP 0: Make Sure You’re Using GTM 🙂 First, ensure you’ve got Google Tag Manager configured and working on your website. Owned Media email and SMS campaigns, web site banners and landing pages, viral posts on social media or even QR codes on physical posters.

This will help you give more time-oriented outreach to people who have recently pointed to your resources, these are the most apt to engage. Twitter even lets you schedule Tweets now ... sort of. Set a custom 404 URL so both search engines and visitors are sent to valid pages on my site when trying to follow any link that doesn't exist. Write down this value and the combination title or description it goes with so you can reference it when you view your data in Google Analytics later. Link Tracker Keeping track of the links to a website can be quite a tedious task especially if you decide to check every link to your site.

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A shorthand link is associated with the registered URL. It is stored in your My Sailthru Settings under Setup > Domains. Object Identifiers The link tracking service maintains its link to an object by using an object identifier (ID). 5Creating very large sets of subtrackers As discussed, best practice use of Campaign Structure Parameters is for analytics purposes, meaning that you should have groups of a meaningful size at all times. The associated shorthand link and URL are logged in a registry database.

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On other such services, using a URL shortener can allow linking to web pages which would otherwise violate this constraint. This will create an instant redirect from your domain name to affiliate URL. ( --> ) The customer will never see the destination URL in their browser address bar ahead of time. Capturing Only External Link Clicks The firing rules is where all the magic happens.

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When a user clicks on a link that is being listened to, Google Tag Manager fires off a gtm.linkClick event. The Google Analytics campaign title combines the MailChimp campaign title with the date and the Campaign ID. Links can usually be maintained when the link source is moved to another computer, but this form of tracking is less reliable over time. These are all exposed in the using rel=shortlink. Google Analytics won't track redirects that don't contain embedded Google Analytics code. Troubleshooting  Consider these possibilities if you see behavior you don't expect. Browse our list for inspiration: You'll likely get some great ideas just look at what others have done! If you're willing to pay, consider Pretty Link Pro or these low cost solutions on Code Canyon.


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