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With a premium account you can: Create links that never expire. This data is useful in aggregate to determine the response to your emails, including attributing purchases to sends, and also at the individual level to determine a user’s engagement and interaction with Lifecycle Optimizer rules and Audience Builder filters. STEP 2: Create Tags for Tracking Individual Links You can create tags to track lots of different link clicks: – Email addresses – PDF and file downloads – Social media profiles – All external links, or – Just the most *important* external links – Important calls to action (ex: “Register Now”) – Etc., etc…. Export your data to Excel, text, PDF or XML for paid accounts. Typically, it’s used for recording on-page JavaScript-controlled interactivity such as opening a widget or making an Ajax call. The real benefit of using this link shortener comes with using it in conjunction with HootSuite itself for all your social media marketing.

For more information on how to set up Google Analytics tracking manually, take a look at Google's help pages for URL building and tagging your links. With a Professional account, you can use any of our alternative domain names for your tracking links.

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Use alternate extensions "hacks": Many country code extensions can be used to help form your company name by using the characters before and after the dot to form a shortened for similar sounding version of your name. Links shared on Twitter, including links shared in Direct Messages, will automatically be processed and shortened to an link. The downside of this approach, however, is that if a user visits your shortened domain without a directory path on the end, they will be directed to a Bitly branded page. We need to be careful and ensure tracking never stops user navigation even on failure.

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See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).