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Many people use URL shorteners when they share links to private content, and in fact many web services like Google Maps have offered automatic generation of shortened links for driving directions that reveal personal information like home addresses and sensitive destinations like "clinics for specific diseases (including cancer and mental diseases), addiction treatment centers, abortion providers, correctional and juvenile detention facilities, payday and car-title lenders, gentlemen’s clubs, etc."[34][35] Additional layer of complexity[edit] Short URLs, although making it easier to access what might otherwise be a very long URL or user-space on an ISP server, add an additional layer of complexity to the process of retrieving web pages. Click the name of the report you want to work with.

Once the call is complete, it can run a callback function so we can redirect to the outbound page. The SEO issue isn’t an issue, according to Google’s Matt Cutts. These extensions are easily obtained and generic enough for almost any organization to use.

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TinyURL: This shortener use to be all over the internet; however, lately it has died down. Improper link formatting and other issues can cause problems with click tracking. However, if you only have one domain name (or want to incorporate your business's primary domain name), you can set up the shortener on a subdomain (e.g. subdomain.coolexample.com).

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With Twitter, you just have to be as simple and short as possible. Tracking Search Traffic to the PDF Add a URL parameter to every link pointing to each PDF document on your site. On Twitter and some instant-messaging services, there is a limit to the number of characters a message can carry – however, Twitter now shortens links automatically using its own URL shortening service, so there is no need to use a separate URL shortening service just to shorten URLs in a tweet.

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Browsers and servers talk back and forth using "headers" which contain various information. Google won’t be offering classic Google Analytics in the near future. If the link you are interested in is long (more than 60 characters), copy and paste the URL into a web page that creates a short link. If you want a more granular approach too, use the "Just-Discovered" tab to see brand new links that are pointing to your PDF. You can shorten a link right away, although you’ll need to enter a CAPTCHA code.


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