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Owned Media email and SMS campaigns, web site banners and landing pages, viral posts on social media or even QR codes on physical posters. This way they can use shortened URLs but still give people confidence about where the link will lead. Please note: anyone with a t.co shortened link will be able to navigate to the destination URL. For example, a bad campaign name would be "Winter 2009 email" because email is the medium, and it restricts your ability to reuse the same campaign name for other mediums. Google Analytics does not track outbound links by default.

If you're willing to pay, consider Pretty Link Pro or these low cost solutions on Code Canyon. Here is what the firing rules look like for this tag:Event Equals gtm.linkClick: You will want to use this rule for ANY and ALL link click events. The macro below will allow you to grab just the hostname from the outbound URL. You can set your own custom expiration dates with any premium account. Choosing A Link Shortener There are no shortage of link shorteners out there. You can shorten a link right away, although you’ll need to enter a CAPTCHA code.

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In fact, just from YouTube’s 11 characters, it can encode the numbers from one to 73,786,976,294,838,206,464 in base64. Add TinyURL to your browser's toolbar Click and drag the following link to your links toolbar.

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How do you view your shortened links in HootSuite? Brand the client's links to increase engagement and inspire audience trust. Shorten Link Action Shortened links are very useful because: 1.

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Assign Parameters: Here is where you assign the tag’s Category, Action, and Label. Furthermore, if we talk amateurishly then Google is better because it's usable effectively. UA code is the unique identifier for each Analytics account you create. URL shorteners are nothing new, Tiny URL has been around for 100 years, but WP.me is different in a few ways. Have you given the reports enough time to populate? URLs that are shortened with the bitly service use the bit.ly domain or any other generic domain that the service offers.[citation needed]Information about any short bitly URL is available at (that is, the URL with a plus sign appended), for example .[8] This allows users to see and check the long URL before visiting it. See if you are using Classic Analytics (ga.js) or Universal Analytics (analytics.js).