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A link shortening service is a middleman, serving up a link that sits between your user and the end result. We need to be careful and ensure tracking never stops user navigation even on failure. You can freely plan and organize your tracker structure in the way that best suits your analysis and campaigns.

All you need to do is register the domain and make a few changes to the domain configuration. TweetDeck and Seesmic (TweetDeck’s direct competitor) both offer numerous URL-shortener options (bit.ly, is.gd, TinyURL, and twURL), but only bit.ly offers click tracking. Unless you want to track URLs, you have no need to run to an outside website in order to make your URLs smaller, Twitter only counts links for a certain number of characters now. Shortening a long address or URL Some web pages may have a long URL that can present problems when it is pasted into another program, especially an e-mail.

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